"We Can Do It!" is an American wartime propaganda poster produced by J. Howard Miller in 1942 for Westinghouse Electric as an inspirational image to boost worker morale. The model for the poster is generally thought to be a black-and-white wire service photograph taken of a Michigan factory worker named Geraldine Hoff.

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A short film by Redglass Pictures - a visual poem - about that moment in New York when you emerge from the subway and find yourself in a new and sometimes unexpected world. 

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